The task for to create a blog that would be local and could go viral. This required us to try and pinpoint a subject that might catch on.
Most people love dogs and the internet is infamous for being popular for cute animal photos. Personally, I am a big fan of stray dogs. I believe they are just as good as any other pedigree. There were more than enough blogs and websites showing how these street dogs are in a pitiful condition. We wanted this to be different.
This blog is a high-end fashion blog for street dogs. To show them in their best light. We didn’t want to attract feelings of sympathy towards them. Which is why the logo is also has a clean crisp feel to it as opposed to cute and cuddly.
This was initially a group project. I handled the blog(uploading content) and making the logo. The other 3 members were responsible for creating the content. After the end of the course, I took over handling the blog entirely.
These are some of the logo iterations for the blog.
Over time it evolved into a platform to showcase dogs that needed adoption.
During my internship at Sign Factory we were asked to create patterns for Cisco’s cafeteria and pantry. I created variations and finally stuck to warm colours and tones of red as it helps induce hunger and so I felt was most appropriate for a cafeteria.